Director Analytics - Retail Marketing

Company Name:
Benton Search Associates, Inc.
For Int'l Market Research Firm - Paterson, NJ
Must be US Citizen, PR or Green Card Holder

Reports to VP, Analytics
This is a new position due to growth
Absolute "must have's" - experience as a consumer analytic guru serving in a consultative strategic function (internal and external clients) in developing and executing analytical projects business impact. This SME hands-on analytic guru will be have in-depth experience in creating customer insights, designing efficient & effective marketing programs and measuring performance of marketing programs and have excellent presentation skills to C Suite of Fortune 500 firms. Candidate must have a blend of strategy, quant (market mix models supporting CPG and/or Retail) and a strong technical skill set (SAS) and must hold external client facing expertise. This role is 60/70% hands-on with stats and SAS; 30/40% external client facing analyticstrategy.

RESPONSIBILITIES:
Think strategically about challenges being faced by brands and mine extensive databases to create value added insights and recommendations which drive incremental programming on the Network
Design efficient & effective campaigns which maximize ROI for the client. Educate Sales partners and provide guidance on analytics best practices for program design and measurement
Perform simple to complex data analysis as required to meet the client's analytical needs.
Develop & deliver simple, impactful presentations which demonstrate value to the client.
Work with Sales partners to build strong, collaborative relationships with client's Brand Management and Market Research teams.
Work with corporate technical staff in the development of new analytical products.

QUALIFICATIONS:
See "must have's"
Master's degree in Statistics or equivalent experience required
Minimum 7-9 years' experience in an analytical capacity or CRM in an analytical capacity, designing effective marketing campaigns, evaluating performance of marketing campaigns, developing market mix models, customer segmentations, creating predictive models. CPG analytic industry vertical a big plus.
Minimum of 3-4 years' recent experience in a client facing role.
Ability to demonstrate a command of quantitative methods and statistical applications
Experience in the design and analysis of controlled experiments
Recent depth and breadth in the professional use of SAS; working knowledge of SQL
Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)



Background Ck and drug screening conducted
Interested candidates please e-mail resume and cover letter to:


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